Author: sonjamilano

Hello Consumers! I literally cannot wait for Christmas! Me and my boyfriend just finished decorating the house, looks like Santa’s Grotto now, and yesterday we went for Christmas Shopping in Manchester, so we have also finished all the presents! However, while walking in the super crowded shopping centre I had a thought about the reasons … Continue reading ”A Christmas Consumer Mind”

Hello Consumers! Yesterday I had a nice Sunday in, and while finishing all my Uni assignments and reading some scientific paper I was watching the television. Suddenly, I realised that in the time space of 3 hours, I could remember one specific tv advert ( Meerkat Movies) that I had never seen before due to  … Continue reading THE MORE WE SEE IT THE MORE WE LOVE IT!

Hello everyone again! Today I would like to write about a very important topic that nowadays we seem not to pay much attention at: Healthy Food and the promotion of Organic Food. Many companies and brands enter the food market by advertising and promoting healthy food lifestyles and products due to the increasing number of … Continue reading Healthy food or Healthy sales?

Hello again ! Yesterday I got really impressed by an online advertisement similar to the picture above, which stated that drinking alcohol can open your life and for this reason I decided to read some scientific papers on alcohol advertising and what it can lead to. First of all, alcohol advertising  is one of the … Continue reading A Phone and a Cocktail, good combination?

Today I went for a walk in Bangor town centre, and by looking at the shops windows I could not resist all the sales and I went in. Two hours later I was driving home with the car full of shopping bags containing clothes, bags and accessories I could not resist to buy. My walk … Continue reading The Impulsive Consumer Mind:

As consumers we are over exposed to advertisements that show either women or man in a sexual way in order to attract more people to buy products. Why are consumers attracted more by explicit sexual images? I love reading fashion magazines and try to get inspiration for my shopping from social media such as Instagram … Continue reading Does sex really sell?

New York, Rome, Sydney, Ibiza? Where is your next holiday going to be and why? Nowadays people are over exposed to holidays brochures, holidays pictures and travel advertisements, but what are the reasons that bring people to choose to go to a place over another? One of the main resources used for travel and holidays … Continue reading ”A tourist mind”

What goes into a follower mind? Instagram is one of the most popular social media in which people communicate and share their lives through photos and live stories to other users. In the past decade Instagram has become also a platform in which people such as influencers or celebrities use their profile as a marketing … Continue reading A follower mind :